Stop Losing Deals (and Margin) Because of Price
PRESENTS
THE MAGNA INFLUENCE CLUB
A practical LIVE VIP COACHING PROGRAM for sales professionals and experts who sell high-value solutions and want a repeatable way to lead value-based conversations, handle price pressure with confidence, and protect margin, with total integrity.
Turn "Too Expensive" into "Let's Move Forward"
INFLUENCE WITH EXCELLENCE WHEN SELLING AND PRESENTING
Who it's for
If you sell real estate, financial services, insurance, technology, software, hardware, medical/healthcare solutions, automation, solar, construction equipment, agribusiness, consulting, or complex B2B solutions, this program is built for the conversations you face every week.
What You'll Learn
How to prevent price from becoming the main conversation
The questions that uncover outcomes, risk, and urgency, so value becomes obvious
How to translate what you sell into impact your clients can feel
A calm, professional way to respond to “too expensive” without discounting
How to differentiate when competitors look similar
What You'll Get
MAGNA Value Conversation Map
(1 page)Price Objection Response Script
(fill-in-the-blank)Value Proof Builder
(template)
PROVEN EFFECTIVE PROGRAM
Built on 3 decades of real-world results across 300+ organizations in 20 countries, training 200,000+ sales professionals, commercial executives, coaches and consultants.
PILLAR 1
PERSONAL POWER AND CONVINCING SELF-CONFIDENCE
PILLAR 2
EFFECTIVE NEGOTIATION AND VALUE SELLING
PILLAR 3
DEVELOPING HIGH IMPACT BUSINESS PRESENTATIONS
PILLAR 4
MAGNA INFLUENCE BUSINESS GROWTH ACCELERATOR
Developed by
Fabio Marques
Creator of the MAGNA INFLUENCE BLUEPRINT, author of the bestseller EFFECTIVE VALUE SELLING and of innovative sales concepts such as Heart Share, CAVAR, and PIB Selling, Fabio Marques is the international consultant and speaker with 40 years of experience in sales that has been hired by over 300 companies in 20 countries, including giants like Apple, Audi, BASF, Citibank, Merck, Microsoft, Nestlé, and Volvo.
BEFORE AND AFTER
Before MAGNA INFLUENCE CLUB
Price becomes the main conversation too early.
Prospects say “send me info,” “we’re comparing options,” or “call me next quarter.”
You feel pressure to discount to keep the deal alive.
Your proposal becomes a negotiation document.
Competitors look “the same,” so buyers default to price.
Follow-ups feel like chasing.
After MAGNA INFLUENCE CLUB
You prevent price from hijacking the conversation: value leads, price follows.
You ask the questions that uncover outcomes, risk, and urgency, so value becomes obvious.
You respond to “too expensive” calmly and confidently - without discounting.
Your proposal becomes a confirmation of agreement, not the start of negotiation.
You stand out by communicating impact, not features.
Your follow-up becomes a next-step process that moves deals forward.
Get the structure, language, and confidence to lead value-based conversations.
Register for free now.
FREE "TEST DRIVE"
VIP COACHING SESSION
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Who's This Perfect For
BUSINESS OWNERS
REALTORS
LOAN OFFICERS
SPEAKERS
COACHES
TRAINERS
SALES PROFESSIONALS
SALES LEADERS
BROKERS
Struggling with this outcome?
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Meet the Team of Professionals
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Sofia Young
Head of Marketing
Emma Johnson
Project Manager
Ava Thompson
Operations Coordinator
Liam Carter
Creative Director
Noah Mitchell
Marketing Specialist
TESTIMONIALS
What others are saying
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